One-stop Car Rental Paltform UX Research
Project Overview
✨About
Employing the scenario-based design method to discern the challenges different user groups encounter when renting a car online, then suggesting design solutions for creating a one-stop car rental platform tailored to various needs.
✨Outcome
Proposed design solutions for creating an intuitive and user-friendly one-stop online car rental platform that caters to the needs of various user groups, including people aged 18 to 60 who want to rent a car for travel or house-moving, as well as those with driver's licenses but no personal vehicles who might consider renting a car for personal use.
✨Contribution
Conducted research on the current online car rental process.
Interviewed six participants, observed their car rental experiences for different purposes in typical contexts, and took detailed notes.
Created an affinity diagram and a consolidated sequence model based on the collected data.
Proposed design solutions for a one-stop car rental platform and developed storyboards and use-case scenarios to illustrate the proposed design.
💎Affinity Diagram
We conducted six individual interviews with six participants: two frequently rent cars for travel, two have experience renting cars for house-moving, and the remaining two have driver's licenses but do not currently own a personal vehicle and might consider renting a car for personal use in the future. Each team member led an interview with one participant. Participants were asked to perform the task of renting a car for their familiar use case, in a context they typically encounter, while being observed and recorded. A few questions were asked post the completion of tasks to know more about their overall experience renting a vehicle.
🧠Consolidated Sequence Models
key issues identified in the online car rental process:
ineffective sorting and filtering systems
mandatory account creation
privacy concerns related to providing photo IDs, hidden fees, and unclear order details
unavailable car models at pickup and transportation to and from rental locations.
Despite offering flexible time slots and locations, car rental websites often require users to navigate scattered information, making the process cumbersome.
🎯Proposed Design Solutions
Catering to nearby locations/airport preferences.
Implementing a centralized comparison feature that shows available types/models and corresponding prices across different rental platforms.
Suggesting a car type/model based on users' needs.
Displaying reviews for different types/models.
🔑Use Cases/Storyboards
Use Case 1: Car Type/Model Suggestion and Review Display
Use Case 2: Prices and Features Comparison
